For Events/Conferences/ Interpretation Services
- Ram Kesarwani - 9811 200 494
- ram@translationindia.com
TRANSLATION
Marketing translation services are employed to change the brand’s marketing message from one language to another without altering the intended meaning/ advertising impact on the audience. Translating the messages is important because people tend to respond better to content written in their own local language/dialect. Hindi being a highly difficult language, demands even more caution while translating.
Automatic Hindi translation services are accounted as unreliable since it is more prone to logical errors and can at times create a big mess while translating due to literal word-to-word translation of the text. An online translator cannot always ensure that the overall sense of the matter remains intact. This leads to the distribution of a distorted message (documentation or instructions) that may not allow the customers to fully understand the use and potential of the marketed item, thereby, rendering the campaign useless. This should be a serious concern for any organisation, as such mistakes may have a disastrous effect on the company’s image and they may even ruin the entire marketing campaign, which directly means lesser sales.
Nothing is worse for promotion than an illogical advertisement that unintentionally hurts the sentiments of a particular group or disrespects a culture. It may result in legal trouble for a company if a person or organization decides to take the matter to court. In the past, many companies have had to bear the repercussions of a marketing campaign that went wrong. Any such situation is unwanted and not at all easily salvageable. There have also been instances where companies have been unable to come out of such crisis and have been forced to leave the market. No company would ever want to be met with such fate. So it is advisable to hire a professional translating service to avoid such scenarios.
In a certain culture, some words or phrases may have a meaning completely different from their literal meaning. Any professional translation service providing company does not merely translate the text of an advertisement; it also helps localize this content according to the target group’s cultural norms, beliefs and sensibilities. This is just as important as proper word translation of the document, as this helps reach out to a larger audience. It ensures that the content is relevant and that there is no misinterpretation or mistranslation of any sort.
The purpose of a marketing campaign is to make prospective customers aware of a product, business or service and, at the same time, entice them to buy it. A lot of research goes into finding out about a culture, society norms, political issues and economics of a region, for a target audience group. When a company adapts their marketing campaign and strategy according to the local people, it shows their dedication and level of concern for those people and in turn, gives their company a boost. It helps build the trust and confidence of customers in the company. Therefore, it can help make their promotion campaign even more successful. Only by hiring a good Hindi translation services provider a marketing campaigner can ensure that the campaign is not lost in translation.
Ideally, any business organisation or company should use professional Hindi translation services for quality marketing translation. Some of the organizations that need to use this are:
But the necessity for proper Hindi translation services is even more for companies dealing in highly specialised and technical fields such as medical equipment etc. In such a case, mistranslation can be hazardous.
A professional’s opinion in such matters could prove very useful for appropriate writing style that has the right choice of words that are in context and to avoid any type of conflict.
Professional Hindi translation services providers have the required resources and manpower to appropriately translate and localize data such as documentation and advertisements for a specific market. This reduces the chances of problems caused due to inaccurately translated content.
At times even if a product is very good, if the owner’s fail to market the product well, for any reason, it will not sell. Marketing translation is a major factor determining how a brand and its products are perceived in a foreign market. Some business giants have paid the price of compromising in this regard.
So, choosing the right Hindi translation service provider is very important.
You should survey all the possible options and make an informed decision as this is not a place where any company can afford to cut corners. Instead of choosing an agency straightaway based on face value, you could ask them for a sample test. After this, you could decide whether or not they would do justice to your product and fulfil all your campaign’s requirements. An agency’s past work and clients should also be weighed in on. After all, proper and effective marketing of a product gives it the initial push it needs in a competitive market environment.
Hindi is a difficult language; moreover, it is very different from other commonly spoken languages of the world. Thus keeping all the above points in mind for a successful marketing campaign in Hindi and to avoid any marketing disasters, one should make use of a professional Hindi translation services provider or a reliable translation agency.
To learn more about Translation India, visit www.translationindia.com, or you can call us at 9811200494 or email us at ram@translationindia.com for further information.
Translation India is on mission to provide high-quality translating and interpreting services to businesses, large organizations as well as individuals at a reasonable prices while maintaining the quality and outstanding customer service. Our interpretation services make sure delivering the complete message to the entire audience without any hassle.
